Just when I thought I was going to be able to branch away from Twilight for a few weeks to focus on search marketing someone had to go and mess things up. Actually this didn’t really mess things up, in fact it thrilled me, because now I’m not the only internet marketer who is talking about Twilight on his blog. Granted the post I came across is industry related, but that’s irrelevant.
I was skimming through the reader tonight and I came across a post called Listening to Vampire Lovers by Social Media PR guru Danny Brown. When I saw the excerpt in the reader and saw the word Twilight in the first sentence I knew that the post was a must read. In the post Danny compares the success of the Twilight film and the change and controversy surrounding the film’s sequel to businesses exploring new ventures and alienating their existing customer base while trying to find new ones.
It’s a good post with some solid information on why change is good for your business, but only if you can do it in such a way that isn’t going to exclude anyone in your customer base.