I don’t hide the fact that I’m a fan of the Twilight Saga.  I have read all the books, saw the first two films at their midnight showing on their opening nights (And have my tickets for the midnight release of Eclipse), partnered to launch a Twilight Fansite, and have done a number of Twilight posts over the years.  So when I saw that one of my favorite Social Media sites, Mashable, started covering random Twilight news I was intrigued.

In the beginning it made sense.  Their first post covered the story of how the New Moon trailer leaked on the web, which I guess to a degree is news relevant enough since it was a huge social media hit and the studios tried to cover it up.  Then they had a live video chat with Twilight stars Peter Facinelli and Billy Burke about social media, again relevant since it was meant to be a social media interview.  Those of us who attended the event might recall the poor audio quality, choppy video and masses of teenage girls that flooded the room with no interest in social media.  And every month or so since then the Twilight stories have continued to roll in.

In each instance there is some sort of social media tie in.  They either cover a twitter reaction, Myspace premier, YouTube video, or other loose tie in, but the fact of the matter is Twilight is the only pop culture phenomenon that really gets this sort of attention on Mashable.  I made a comment to Mashable on Twitter in late in April asking them what their connection was to Twilight, but never got a response.  And my buddy Danny Brown left a comment on a recent post on Mashable about release of the Twilight Saga: Eclipse trailer simply asking, “And this is social media…. how?” Which has left me to believe that I’m not the only one out there thinking it’s a bit odd that Mashable has given the series so much love.

At first I thought maybe it was a specific author writing all of the posts and perhaps they were fans of the Twilight series, but as I dug a little deeper I found that the social media giant has been generating content about the films from a variety of writers; Ben Parr, Jennifer Van Grove, Barb Dybwad, Christina Warren, Adam Ostrow, and a handful of others.  I never pinned Parr or Ostrow as Twilight fans, but then again most people don’t pin me as one either, so what do I know?  The regular Twilight news just doesn’t seem to make sense.  It’s not as though Twilight is doing anything new or innovative with social media, so what makes it so newsworthy to the Mashable staff?

This is my plea to you Mashable…What is your connection to the Twilight Saga movies?  I know I’m just a lone blogger and a search and social addict, but I would love to know what it is about Twilight that dazzles you.  How did the Twilight Saga inject itself into your editorial calendar?  Do you have some sort of marketing tie in with Summit Entertainment?  Are your staffers a huge group of Twi-hards?  Are the posts an easy piece of link bait because they have the word “Twilight” in them? I’d love to know, and based on some comments I am reading on some of your past Twilight posts so do a lot of other Mashable readers.

After the success of my Twilight Soundtrack What Plays When post I got a ton of requests to identify other songs from the film, songs that weren’t on the soundtrack, but on the motion picture score.  For sometime now I have been meaning to do this post, but just hadn’t had the time to sit down and compare Carter Burwell’s score to the DVD.  Finally with the help of fellow Where Is Edward Cullen staffer, Kristina Sanchez, I have been able to complete this post.  One of the annoying things about the Twilight score is that the album release of the score doesn’t follow the order of the film, so keep that in mind as you run down the song list in this post.

How I Would Die: ‘Twilight’ is quick to get into the score of the film, and How I Would Die starts immediately.  As soon as the Summit logo fills the screen Burwell’s composition begins.  The song continues through Bella’s monologue until Full Moon by The Black Ghosts begins.  How I Would Die also introduces us to a theme from Bella’s Lullaby which reoccurs through songs in the film.

Who Are They: Who Are They is the intro song for everyone’s favorite vampire family, The Cullen’s.  As the Cullen’s walk by the cafeteria window before making their big movie entrance the song starts.

Treaty: Treaty is the name of the song which plays in the background as Jacob tells Bella the Quilieute legend about the Cullen’s first coming to Forks and the treaty, which was established between the Quilieute tribe and the Cullen’s at that time.  The song starts out really faint, so you barely notice it at first, but picks up as the story progresses.

Phascination Phase: Phascination Phase sets the tone for the relationship between Bella and Edward.  The song plays in science class as Bella and Edward first start getting to know each other.  The song starts right as Bella tells Edward, “It’s complicated” in regards to why she moved to Forks.

Humans Are Predators Too: Humans Are Predators Too, as the title suggests, brings us to the one point in the film where humans really are the danger to Bella.  The song begins playing as soon as we see the front of Thunderbird and Whale, the book store Bella visits in Port Angeles. The song continues through Bella’s confrontation with the drunken men in the alley.

I Dreamt of Edward: Don’t most of you die hard female Twilighters? I Dreamt of Edward doesn’t actually begin when Bella thinks she’s having hallucinations of her vampire love interest, it actually starts at the hospital when her and Edward are discussing him saving her and he says, “I hope you enjoy disappointment.”

I Know What You Are: Most people would think this is the song that plays in the background when Bella says those same famous five words, but actually this song begins playing when Bella puts all the pieces together and realizes what Edward is.  This song begins as soon as the body of Walon is wheeled away in front of Chief Swan’s station.

The Most Dangerous Predator: The Most Dangerous Predator is the follow up song to shiny, sparkly Edward in the forest.  After Edward “exposes himself” to Bella and they enter the cover of the forest again song starts.

The Skin of A Killer: The skin of a killer is a fitting title for this song because of when it begins in the film.  In the forest when Bella says to Edward, “You don’t go out in the sunlight” the song begins.  Obviously we find out that he doesn’t go out into the sunlight because the skin of a killer is glittery.

The Lion Fell In Love With The Lamb: “And so the lion fell in love with the lamb”; one of the classic lines from the Twilight novel and the tie in to the song that begins playing while Edward is in the tree and Bella gets up in his face as he tries to explain to her what he is and why she should fear him.

Complications: That thing that happens when the love of your life’s father is best friends with a member of a tribe that wants to kill you and your family…Complications begins playing as Bella and Edward are discussing her coming over to meet his family and he stops suddenly. Bella asks him what is wrong and he simply says, “Complications”.  That complication of course is the arrival of Billy and Jacob.

Dinner With His Family: Dinner With His Family begins as we see Edward and Bella in the silver Volvo making their way down the windy path to the Cullen household for dinner.

I Would Be The Meal: This one is a bit more obvious since it starts right when Bella says the line, “I would become the meal.” When addressing Rosalie and Emmett’s concerns about Edward and Bella being a couple.

Bella’s Lullaby: The romantic piano piece which finds its way into a number of other songs on the score plays in its entirety starting when Edward jumps out of his bedroom window with Bella on his back.  This of course is also the song which we see Edward play on the piano.

Nomads: Much like Bella’s Lullaby themes from Nomads can be heard throughout the film, but it doesn’t actually play until we are introduced to Laurent, James, and Victoria in the baseball field.  The song begins right as Alice yells out, “Stop!”

Stuck Here Like Mom: Stuck Here Like Mom begins right after Bella tells Charlie she has to go home during the scene where she pretends her and Edward broke up leading her to want to leave Forks for good.

Bella is Part of the Family: Bella is Part of the Family is the climactic piece that begins after Bella and Edward leave Charlie’s house.  The song starts as soon as Emmett lands in the bed of the truck.

Tracking: Tracking mixes a bit of romance and suspense by bringing themes from Bella’s Lullaby and Bella is Part of the Family together along with a number of other themes from the film.  Tracking begins as soon as Edward closes the trunk of the car in the garage and continues through the scenes of the Cullen’s helping Bella escape forks.

The Place of Someone You Love: When Bella gets the call from James while at the hotel in Arizona this song begins. It of course leads up to the big showdown at the ballet studio.  Interesting thing to note is that it carries themes from How I Would Die and in the monologue that is recited by Bella during How I Would Die she says, “I’d never thought about how I was going to die, but dying in the place of someone I love seems like a good way to go.” see the tie in?

Showdown in the Ballet Studio: This one, again, is pretty obvious.  It’s the song that plays during the confrontation at the ballet studio and starts right when Bella enters the studio.

Edward At Her Bed: Edward At Her Bed is the song that begins while Bella is in the hospital after her mom leaves the room.  Right after Edward tells Bella she needs to go to Jacksonville the song begins.

Just when I thought I was going to be able to branch away from Twilight for a few weeks to focus on search marketing someone had to go and mess things up.  Actually this didn’t really mess things up, in fact it thrilled me, because now I’m not the only internet marketer who is talking about Twilight on his blog.  Granted the post I came across is industry related, but that’s irrelevant.

I was skimming through the reader tonight and I came across a post called Listening to Vampire Lovers by Social Media PR guru Danny Brown.  When I saw the excerpt in the reader and saw the word Twilight in the first sentence I knew that the post was a must read.  In the post Danny compares the success of the Twilight film and the change and controversy surrounding the film’s sequel to businesses exploring new ventures and alienating their existing customer base while trying to find new ones.

It’s a good post with some solid information on why change is good for your business, but only if you can do it in such a way that isn’t going to exclude anyone in your customer base.