I don’t hide the fact that I’m a fan of the Twilight Saga.  I have read all the books, saw the first two films at their midnight showing on their opening nights (And have my tickets for the midnight release of Eclipse), partnered to launch a Twilight Fansite, and have done a number of Twilight posts over the years.  So when I saw that one of my favorite Social Media sites, Mashable, started covering random Twilight news I was intrigued.

In the beginning it made sense.  Their first post covered the story of how the New Moon trailer leaked on the web, which I guess to a degree is news relevant enough since it was a huge social media hit and the studios tried to cover it up.  Then they had a live video chat with Twilight stars Peter Facinelli and Billy Burke about social media, again relevant since it was meant to be a social media interview.  Those of us who attended the event might recall the poor audio quality, choppy video and masses of teenage girls that flooded the room with no interest in social media.  And every month or so since then the Twilight stories have continued to roll in.

In each instance there is some sort of social media tie in.  They either cover a twitter reaction, Myspace premier, YouTube video, or other loose tie in, but the fact of the matter is Twilight is the only pop culture phenomenon that really gets this sort of attention on Mashable.  I made a comment to Mashable on Twitter in late in April asking them what their connection was to Twilight, but never got a response.  And my buddy Danny Brown left a comment on a recent post on Mashable about release of the Twilight Saga: Eclipse trailer simply asking, “And this is social media…. how?” Which has left me to believe that I’m not the only one out there thinking it’s a bit odd that Mashable has given the series so much love.

At first I thought maybe it was a specific author writing all of the posts and perhaps they were fans of the Twilight series, but as I dug a little deeper I found that the social media giant has been generating content about the films from a variety of writers; Ben Parr, Jennifer Van Grove, Barb Dybwad, Christina Warren, Adam Ostrow, and a handful of others.  I never pinned Parr or Ostrow as Twilight fans, but then again most people don’t pin me as one either, so what do I know?  The regular Twilight news just doesn’t seem to make sense.  It’s not as though Twilight is doing anything new or innovative with social media, so what makes it so newsworthy to the Mashable staff?

This is my plea to you Mashable…What is your connection to the Twilight Saga movies?  I know I’m just a lone blogger and a search and social addict, but I would love to know what it is about Twilight that dazzles you.  How did the Twilight Saga inject itself into your editorial calendar?  Do you have some sort of marketing tie in with Summit Entertainment?  Are your staffers a huge group of Twi-hards?  Are the posts an easy piece of link bait because they have the word “Twilight” in them? I’d love to know, and based on some comments I am reading on some of your past Twilight posts so do a lot of other Mashable readers.

I’ve been laying low lately when it comes to Twilight posts since I’ve moved most of my Twilight inspired writing over to Where Is Edward Cullen?  However, I decided to take a moment to jump back over here for the to share something we’re really excited about over at Where Is Edward Cullen.  One of the writers for the site and the writer of the infamous Debunking the Anti-Twilight Propoganda series, came upon an interesting phenomenon on July 22 of this year the solar and lunar events that make up the titles of each of the Twilight books.  We will not only experience the daily “Breaking Dawn” and “Twilight”, but there will also be a “New Moon” and “Eclipse” that day.

To celebrate this rare event we’ve decided to declare July 22, 2009 International Twilight Day.  A day for fans of the series to celebrate their fandom and show their appreciation for author Stephenie Meyer, her books, and the films based on them.  The Where’s Edward site is sure to have more features about this as we get closer to the date.  We’ve also struck up a conversation about the day at most of the major Twilight forums.

We hope you Twilight fans will join in the fun and tell your fellow Twilighters all about it.

Ok so it’s been a while since I have posted anything Twilight related, mostly because I wanted to shift the focus of my blog to feature things more relevant to my industry.  However after mixwit shutdown I was stranded with a ton of dead links on old blog posts about my twilight soundtracks.  So today I went in and cleaned up the links and added some fun new features to each of the posts.  You can now listen to a list of songs from my twilight soundtrack, new moon soundtrack, eclipse soundtrack, and breaking dawn soundtrack right here on my blog.

In some cases these are still not the full soundtracks because not all of the songs are available on imeem, but I have compiled as many of the songs as I could find into each playlist.  In addition to the playable playlist each soundtrack post is accompanied with a full track list of the songs I chose to interpret the storylines of Stephenie Meyers’ Twilight novels.

If you haven’t already be sure to also check out my Twilight Soundtrack review and the Twilight Soundtrack Revisited, which identifies where each song from the Twilight Soundtrack plays during the film.